Performance optimization
Profile server response, database work, plugins, theme code, frontend assets and third-party scripts so effort goes to the actual bottleneck.
WORDPRESS DEVELOPMENT
Make WordPress faster, simpler and easier to maintain.
I work on WordPress websites that have grown beyond a simple theme install, including performance problems, old custom code, content-heavy publications and sites that need a careful rebuild without losing what already works.
Tell me about the projectGOOD FIT
For WordPress sites where the real problem needs diagnosis before another plugin, theme or rebuild is added.
A slow or difficult WordPress site can be caused by hosting, plugins, database growth, theme code, editorial workflows or years of small changes. I start by finding the bottleneck and then choose the smallest fix that improves both performance and maintainability.
WHAT I CAN HELP WITH
Focused development around the work that matters.
Legacy cleanup
Reduce duplicated functionality, abandoned code and risky customizations that make upgrades or everyday editing harder than they should be.
Custom WordPress development
Themes, templates, custom functionality and editorial workflows built around the content and business requirements.
Rebuild and migration planning
When the existing architecture no longer fits, plan the rebuild around URL preservation, redirects, content migration, SEO and the workflows the team still needs.
PROCESS
A practical path from problem to working release.
- 01
Measure the public site and WordPress admin instead of assuming the platform itself is the problem.
- 02
Review hosting, plugins, database behaviour, theme code and frontend weight in order of likely impact.
- 03
Fix the largest bottlenecks first and measure again before expanding the scope.
- 04
Simplify the system where possible so the performance gain also makes future maintenance safer.
- 05
Recommend a rebuild only when the current structure genuinely limits the site or business workflow.
EXPERIENCE
A decade-old publication with more than 10,000 articles.
For City Limits, I rebuilt and optimized a mature WordPress publication with a large archive, improving database performance, page speed and the reading experience while preserving a content system editors already depended on.
Read the City Limits case study →RELATED READING
Useful context before you build.
START A PROJECT
Have a WordPress site that feels slow or difficult to change?
Send me the URL and tell me whether the problem is visitor speed, the admin area, editing, integrations or general maintenance. I can help determine whether it needs optimization or a rebuild.
Send the details